I'm a brand and content strategist in Seattle. Mostly what I do is figure out what a company is promising people, and then make everything they put into the world prove it. That means the logo, the website, the deck someone forwards to their boss, and the words on all of it. I've never believed the brand and the writing are separate jobs, and I've never been able to work like they are.

I got here sideways. I ran strategy and communications for education programs before I moved into brand full time, so I write like a writer and I ship like a program manager. It also means I'm a little obsessed with whether a brand system actually gets used.

Lately that's looked like leading a full rebrand (a board member asked which agency we used, and there wasn't one), rebuilding a website around what buyers needed to believe before they'd commit, and managing the designers, freelancers, and agencies who made it real. I live in Claude now, apparently, and my husband has banned the use of the word "skills" at dinner. AI has changed everything about how I work, mostly for the better.

Outside of work I row, take photos of tiles at the YMCA and typography in the wild, read genre fiction, eat a lot of ice cream, and try to be near a river or a lake whenever possible. A Saturday afternoon at my art table, drawing or painting, is my favorite kind of day.

Some things you should probably know about me: I wanted to be a writer growing up, until I took my first college creative writing class and hated everyone in it. I'm terrible at bringing a gift for the host but I always do the dishes. It will take me 3-5 business days to answer your text even if you're my sister, but I will absolutely show up to water your garden while you're out of town. I love nature but don't like camping. What can I say? I'm a woman of contradictions. :)