Writing

The Same Brand, Four Different Jobs

A campaign, a product page, two show launches, and a research piece, all inquirED, each one built for a different reader with a different job to do. This essay has more on how I think about keeping one voice recognizable, and authentic, across all of it.

Social

Make an abstract curriculum-integration idea sound obvious, and a little delightful, in a feed.

Better Together carousel slide 1 Better Together carousel slide 2 Better Together carousel slide 3 Better Together carousel slide 4

1,612 organic impressions, with engagement from district and literacy leaders in the comments.

Web / product

Turn a feature into a belief a district leader already holds.

inquirED product page

"In social studies, one source is never enough." The headline states it as something a district leader already believes, which feels true in a way a feature list couldn't.

Series launch

Launch two shows with different personalities under one unmistakable brand.

Lit Talk and Think Time webinar series brand

I branded Lit Talk and Think Time end to end, from the landing page copy to the CTA.

Editorial

Let a teacher's own voice make the case.

Media literacy blog piece

A content-marketing piece built around one teacher's own words about her classroom.