inquirED Rebrand
Led and executed a company-wide rebrand: brand strategy and positioning through visual identity, messaging, and implementation.
Partnered directly with executive leadership to define a clear brand strategy and personality (“The Coach”), aligning business goals with educator trust and credibility.
Designed and built the complete visual identity system (logo, typography, color, illustration, iconography, and photography), down to final production details and color specifications.
Developed brand architecture to support multiple products under a unified parent brand, setting a foundation for future launches without brand fragmentation.
Created comprehensive brand guidelines and internal enablement tools, ensuring consistent adoption across marketing, sales, product, and internal communications.
A flexible brand system designed to support marketing, sales, and product communication across channels.
What I loved about this project: I love branding. I love uncovering what makes a company special and creating a story and identity that feels like it could only belong to them. I’m always surprised by what emerges and proud of the the way great branding comes back to the people who built the thing.
Annnnd, I loved getting to work with an exceptional photographer to capture some custom photos that just hum with classroom life. In a market where stock photos have dominated, this was an easy win for us visually that turned into some real resonant moments that say more about our company that any number of mission statements.
A refined logo system designed for accessibility, flexibility, and real-world use.
Custom illustrations and animations to capture the joy, wonder and possibility of inquiry-based learning.
Illustrations by Sabrena Khadija
Internal brand rollout focused on alignment, clarity, and shared ownership.
Impact
The new identity gave marketing, product, and sales a shared system to work from. The brand architecture means future product launches don't require starting over.
A color language aligned with our brand story - balancing the rigor and joy of teaching and learning.
Custom photography from inquirED classrooms to capture the real feeling, focus and joy of teachers and students using our curricula.
Photography by Saverio Truglia
